Jiangsu Five A Toothbrush Factory บานและเหี่ยวเฉา
Feb 19, 2020
DuringtheQingDynasty, LiuWanxingbuiltYangzhou' sfirstbeefbonetoothbrush.WhatLiuWanxingdidn' texpectisthataftermorethan170years, hischildrenandgrandchildrenmadethisindustrybiggerandstronger.Atpresent, thetoothbrushesproducedbyHangjihaveoccupied60% ofthenationalmarketand35% oftheworld'. smarket.AsanativeofHangji, YangZhaojin, likeeveryoneelse, wasengagedintheproductionandsalesoftoothbrushesthathisparentshaddone.Intheearly1990s, YangzhouWuaiToothbrushFactorywasestablished.JiangsuFiveLoveGroupCo, Ltd.In2003, afterColgate' swholly-ownedacquisitionofthedomesticbrandSanxiaotoothbrushes, Wuaitoothbrushesroserapidly, accountingforupto30% ofthedomesticmarket, effectivelyfillingthemarketgapleftbytheacquisitionofSanxiao.FiveLovehasalsoreachedagloriousperiodofhisdevelopment.Enlistedbyvarioushonorsandwiththestrongsupportofvariousfinancialinstitutions, YangZhaojinbeganhisambitiousinvestmentexpansionplan, tryingtosurpasstheheightoftheSanxiaoGroup, whichwasfoundedbyhisfellowKoreanHanping, inthefie ldoftoothbrushes ในปี 2003 YangZhaojin
30millionyuanimportedfromGermanytheworld' stopbrushingequipment, expandedproductioncapacitytoimproveproductionandquality, onlytofindoutaftertheequipmentwasboughtback, therelatedsupportinginvestmentisalsomillionsandmillions, theseequipmentdidnotcreatearesponseafterthepurchaseValuable.Inthemarket, thefivelovetoothbrushsiegeisslightlylower, whichhassuccessivelyfilledthegapleftbythethreesmiletoothbrushes.However, theenlargedmarketsharefailedtofillthelostprofitsduetoinvestmentfailure, soYangZhaojindecidedtotransitiontootherindustriestoobtainhigherprofits.Duetoabundantfundsandhugecreditsgrantedbymajorbanks, YangZhaojininvestednearly100millionyuantobuildabatchofhousingonthenewlyacquiredindustriallandinthenameofbuildingemployeedormitories, hopingtoentertherealestateindustryatalowcost.Butbecauseofthenatureoftheland, thesehousesfailedtosellandhundredsofmillionsofdollarsweredeposited.ThisseriesoferroneousinvestmentshasreducedWuai' smainbusinesstoothbrushintoawageearnerformajorbanks.Thehugeamount ofinvestmentmadethebanking อุตสาหกรรม Smelltherisks TheconservativebanksstartedtoacceptloansfromWuai.Wuai ซึ่งฮาดาเงินทุนมีบ้านส่วนตัวการเงินการระดมทุนพื้นที่เก็บข้อมูลด้านซ้าย
Theglobalfinancialcrisisthateruptedin2007andthecontinuousappreciationoftherenminbigraduallymadeWuaiGroupaslavetothelendingmarket.WuAibegantobearheavyinterest, sinkingstepbystep.Attheendof2013, thecrisisoffivelovesfinallybrokeoutinthepublic' ssight.Thedebtsowedtofinancialinstitutionsandprivateloansweremorethan400millionyuan, andworkers' wageswereowed5millionyuan.ThedoorofWuaibegantobeblockedconstantly, andthemainbusinesstoothbrushcouldnolongerbeproducedandsoldnormally.Thiswinterinearly2014wasextremelycoldforWuai
